A Bullet For Your Arsenal

While reading this article, I learned that advertisers will display any image to get you to buy their product. Like Rodriguez describes, the iPod cutouts are of the "coolest" "hippest" and the most "physically fit" kids. It makes you want to put yourself into one of the cutouts as if you are the one dancing to the music coming from your iPod. Advertisers even carefully pick out certain colors to put into their advertisement so that it draws in the eye and makes it visually appealing; they never use more then one set of complementary colors in one ad. The iPod ads use bright, neon colors to attract they eye. Even the viewing perspective of the ad has to do with the way a person views it; looking up at an ad, say a billboard, can represent admiration of whatever the ad is portraying. Once again, this article has everything to do with the audience of your ad, paper, or any genre for that matter. Whoever you are trying to get to buy your product, you need to appeal to them the most.